Overnight Labels

Case Study: Website redesign for innovative label giant.

Application and Website Design

Designing Outstanding Online Experiences for Your Business

About the Project


Overnight Labels


Custom Programming
Website design
Responsive Web Design
WordPress Development
ADA Audit
Secure Hosting
WordPress Training


Overnight Labels, Inc., is an award-winning full service label and flexible packaging printing company.

The goal for this project was to redesign their out-of-date website and provide visitors with an easy to use, informative and functional resource for their offerings.

In addition to providing a modern website that is fully responsive, the client wanted to allow potential customer to request a free possibilities kit. Use social media more effectively and engage visitors in multiple ways.

NST Web Solutions worked closely with our client to gain insight into their design preferences and their administrative requirements. With this knowledge, our team was able to create a custom solution which has allowed Overnight Labels to grow their web presence.

The Challenge

Choosing the right solution requires a deep understanding of the client’s needs and wants.

• Overnight Labels required an easy to use CMS solution with a custom post type management interface for their product lines.

• Management and integration of social media feeds.

• Integrate with Google for advanced marketing capabilities.

• High-end design with bold graphics.

• Multiple page templates for displaying content innovatively.

• Conditional form development for gathering marketing data.

The Solution

Our web development process began with our design team. We created a layouts which best organized the content as per our client’s objectives. We provided helpful suggestions to further enhance the navigation and overall structure of content.

Our design solution used a combination of the existing color palette and introduced other harmonious colors to complete the branding. We were careful to ensure the design worked well with the Overnight Labels logo.

For this project, we designed custom templates for the home page and product pages. In addition custom post types had designs templates created to display grid layouts based on content requirements.

As our design team worked on creating these templates, our developers began working on the plans to bring the designs to life.

For our client, a custom WordPress solution was selected for ease of use, flexibility, extensive library of add-on functionality and quick learning curve.

Our team “converted” the designs and installed all required functionality.. The remaining supporting features were added and tested to ensure our clients new website would perform above expectations.

After launch, we hosted a 2 hour WordPress training session geared at demonstrating the unique features of the website and how to manage the content within the WordPress admin. Providing a visual training session is one of the many benefits we provide to our clients post-deployment.

Lastly, our clients can rest easy knowing the website is secure and maintained – we provide WordPress Core updates to keep their environment secure, plugin updates and technical support as needed to keep things running smoothly and minimize service disruptions.


Client Testimonials

  • “We hired Sourcepass on September, 2016. We were transitioning our offices to an electronic EMR and we needed the support of an experienced IT group. The team at Sourcepass has always presented themselves as professional, competent and trustworthy. The transition from our previous IT group to Sourcepass was seamless. We have had nothing but positive experiences thus far and we look forward to working with Sourcepass for years to come.”

    Michael P. Reproductive Specialists of New York
  • “My company just launched our revamped website and we couldn't be any happier with the way the site turned out, and our experience with the Sourcepass Web Team. They took our old website with outdated graphics & fonts, and transformed it into a sophisticated and functional site that looks amazing. The custom site they built makes it easy for us to keep our content up-to-date and is simple and easy to maintain. Even post-launch, the team has continued to be helpful and interactive, making it easy to solve any issues quickly. They are easy to work with, responsive, thorough and extremely helpful. Thank you Sourcepass.”

    Suzanne Reilly Director of Marketing, DJJ Technologies
  • “Commitment to Excellence. This is what comes to mind when I think of Sourcepass.  Through our best and worst times our friends at Sourcepass have been by my company’s side through it all. Their unwavering dedication is second to none.”

    TODD YOVINO Broker/Owner, Island Advantage Realty
  • “We have been utilizing Sourcepass for a number of years now. The reason, simply knowledgeable, friendly people who know how to get it done.”

    Vincent Tria Facility and Safety Manager, Global Tissue Group
  • “Sourcepass has always been dependable.  Everyone we dealt with overall has always been helpful and professional and attentive.  They are always receptive to our suggestions.”

    Stephanie Rivera Tom Ford, Inventory Control Manager
  • “Having Sourcepass as our IT company makes everything easy! We have dealt with a lot of their employees and they are always helpful, responsive, nice, and quick with getting every job done in a timely fashion. I do love that they care so much for their customers and makes working with them great! They keep on top of all computers or programs that need updating and our company made the best decision in having them also take on our printers. Over all a great company to deal with and are glad to be one of their customers. “

    Jessica Ghahremani Assistant Project Manager, Champion Metal & Glass, Inc.
  • “Calling the Sourcepass help desk is always a pleasure!  They are quick to respond and always offer a comprehensive solutions in a courteous and professional manner.”

    Laura Ferrante Director of Administration, Comax Flavors
  • "I’ve been working with Sourcepass for the past 8 years. They have been quick to respond to any issues we have had.  I’ve gotten to know most techs pretty well, so they know what type of service I expect. When you have people working for you who know, care, and understand your needs and how the office runs it makes it easier to find solutions. I would highly recommend Sourcepass to any company needing efficient and competent techs. Sourcepass owners don’t hide behind the front line, they make themselves accessible to you in time of need."

    Aracelis Hernandez (Chely)
  • “Working with Sourcepass these many years is like having “our own personal tech department right next door”!  Couldn’t do without them!  Very professional, patient and technically thorough; always looking out for our company’s computer efficiency and welfare with reasonable rates.”

    Arlene ELFA International
  • “On behalf of all of us at Avison Young NJ Property Management, a round of applause to the amazing, professional, friendly and responsive Sourcepass team that enabled us to seamlessly move our offices to Metropark – without a single hiccup. It truly could not have been done without the expertise of your team and we look forward to continuing the strong relationship that exists between us.”


Designing for User Experience

NST Web Solutions carefully considers form and function when creating a custom solution for our clients.

Developing an effect User Experience is no simple task. A deep understanding of the clients business and goals for presenting their services or content is critical and the first step in our UX/UI plan.

Knowing Overnight Labels is at the forefront of our re-branding effort – we considered how the end user will access their products and related information.

From there, we created our design to guide the user to where the gold content resides!

At NST Web Solutions, we always keep in mind. with UX design, it’s all about identifying and solving user problems and UI design is all about creating intuitive, aesthetically-pleasing, interactive interfaces.

Coding Your Future One Line at a Time

Grow Your Business with Web Development Solutions by NST

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