Martha Greene

Case Study: Website Redesign for high-end Real Estate Brokerage.

About the Project

Client:

Martha Greene

Services:

Custom Programming
Website design
Responsive Web Design
WordPress Development
Plugin Development
Secure Hosting
WordPress Training

Summary

Martha Greene Real Estate, LLC, historic Montauk real estate brokerage based in New York was in need of an updated design to bring better align with their high-end real estate offerings.

Design not withstanding, this project included plenty of functional concepts – one specifically that would allow listings to be imported directly from Out East’s portal – a central location for listing management.

Management of listings on the website side would also provide Martha Greene with control over their listings data.

The Challenge

Designing a high-end real estate website while maintaining the branding of the historic Martha Greene trademark.

This project had many requirements beyond the customary website redesign solutions that are readily available. NST Web Solutions had to create a flexible solution which allows for automated updates and on-demand data entry.

A robust Content Management Solutions and automated scheduling service were two components required as well. Integration with social media, intuitive navigation and advanced filtering were also required to take this project to the next level.

The Solution

We held a number of interviews to determine a scope of work that provided the solutions to our clients project.

Our platform of choice would be WordPress with custom API development. WordPress provided a great CMS solution with a quick learning curve for our client.

Martha Greene drove the design concepts fueled and inspired from those who know best – their brokers. We created numerous concepts with varying navigational styles, but held true to one single concept, pictures sell! Large visuals of high-end Montauk real estate will greet visitors and get them clicking. Check it our for yourself www.marthagreene.com opens in a new window

Large imagery was used to provide a modern look. Varying size blocks form the masonry grid for each of the top listings they have available.

The dynamic grid is powered by custom development pulling the information in real-time from Out East.

Filters were developed to allow visitors to search for Homes, Co-ops Land or commercial properties.

www.marthagreene.com-2021.01.18-18_03_05

Client Testimonials

  • “We hired NST on September, 2016. We were transitioning our offices to an electronic EMR and we needed the support of an experienced IT group. The team at NST has always presented themselves as professional, competent and trustworthy. The transition from our previous IT group to NST was seamless. We have had nothing but positive experiences thus far and we look forward to working with NST for years to come.”

    Michael P. Reproductive Specialists of New York
  • “My company just launched our revamped website and we couldn't be any happier with the way the site turned out, and our experience with the NST Web Team. They took our old website with outdated graphics & fonts, and transformed it into a sophisticated and functional site that looks amazing. The custom site they built makes it easy for us to keep our content up-to-date and is simple and easy to maintain. Even post-launch, the team has continued to be helpful and interactive, making it easy to solve any issues quickly. They are easy to work with, responsive, thorough and extremely helpful. Thank you NST.”

    Suzanne Reilly Director of Marketing, DJJ Technologies
  • “Commitment to Excellence. This is what comes to mind when I think of NST.  Through our best and worst times our friends at NST have been by my company’s side through it all. Their unwavering dedication is second to none.”

    TODD YOVINO Broker/Owner, Island Advantage Realty
  • “We have been utilizing NST for a number of years now. The reason, simply knowledgeable, friendly people who know how to get it done.”

    Vincent Tria Facility and Safety Manager, Global Tissue Group
  • “NST has always been dependable.  Everyone we dealt with overall has always been helpful and professional and attentive.  They are always receptive to our suggestions.”

    Stephanie Rivera Tom Ford, Inventory Control Manager
  • “Having NST as our IT company makes everything easy! We have dealt with a lot of their employees and they are always helpful, responsive, nice, and quick with getting every job done in a timely fashion. I do love that they care so much for their customers and makes working with them great! They keep on top of all computers or programs that need updating and our company made the best decision in having them also take on our printers. Over all a great company to deal with and are glad to be one of their customers. “

    Jessica Ghahremani Assistant Project Manager, Champion Metal & Glass, Inc.
  • “Calling the NST help desk is always a pleasure!  They are quick to respond and always offer a comprehensive solutions in a courteous and professional manner.”

    Laura Ferrante Director of Administration, Comax Flavors
  • "I’ve been working with NST for the past 8 years. They have been quick to respond to any issues we have had.  I’ve gotten to know most techs pretty well, so they know what type of service I expect. When you have people working for you who know, care, and understand your needs and how the office runs it makes it easier to find solutions. I would highly recommend NST to any company needing efficient and competent techs. NST owners don’t hide behind the front line, they make themselves accessible to you in time of need."

    Aracelis Hernandez (Chely)
  • “Working with NST these many years is like having “our own personal tech department right next door”!  Couldn’t do without them!  Very professional, patient and technically thorough; always looking out for our company’s computer efficiency and welfare with reasonable rates.”

    Arlene ELFA International
  • “On behalf of all of us at Avison Young NJ Property Management, a round of applause to the amazing, professional, friendly and responsive NST team that enabled us to seamlessly move our offices to Metropark – without a single hiccup. It truly could not have been done without the expertise of your team and we look forward to continuing the strong relationship that exists between us.”

    ALEX KWARTLER AVISON YOUNG

Designing for User Experience

NST Web Solutions carefully considers form and function when creating a custom solution for our clients.

Developing an effect User Experience is no simple task. A deep understanding of the clients business and goals for presenting their services or content, is critical. This is always our first step in developing a UX/UI plan.

Understanding Martha Greene’s target audience was key to building an effective user experience.

With many hours of discussion and internal research, we developed a plan to best serve our client’s needs.

Building an out-of-the-box solution sometimes is not the best option and in some cases, UX/UI needs to adapt to what the customers want. We had to change coursed along the design/development phase based on feedback and ultimately created the interface that you see today.

Coding Your Future One Line at a Time

Grow Your Business with Web Development Solutions by NST

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